How To Ensure Your Guests Return
Wednesday, March 25th, 2009My last couple of blog posts have addressed the subject of ways a church can ensure their first time guests return. Your church CANNOT grow without visitors. At the same time, your church cannot grow unless your visitors COME BACK! Perhaps, we should use the word “guests” instead of visitors. A “visitor” is someone who shows up uninvited, who is not expected and no one has made prepartion for them to be there. On the other hand, a “guest” is someone who has been invited to attend, you are expecting them, and preparation has been made in anticipation of their arrival. At your church, do you treat newcomers as visitors or guests? What can we do to ensure our guests come back?
1. Provide adequate parking for guests that is well defined. These should be your best spots with good directional signage.
2. Have greeters in the parking lot to welcome and assist newcomers.
3. Greeters should escort guests to the building, to Sunday School Classes, nursery and childcare, restroom areas and the Worship Center.
4. Get to know guests by name and introduce them to greeters at the Welcome Center and to the Class Greeters & teacher.
5. Inform guests of activities for the day and invite them to upcoming events.
In his book, “FUSION,” Nelson Seacy suggests four components of “pre-service” responsibility to newcomers:
1. GREETED: Welcomed with a smile
2. DIRECTED: Simply & politely directed to where they need to go.
3. TREATED: Shown respect and happily surprised with comfort.
4. SEATED: Led to comfortable, appropriate seats.
If you will put these suggestions into action in your church Sunday, you will see many of your guests return and perhaps even turn them into members.